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What Is the Difference Between Marketing, Advertising, and Branding? A Simple Analogy to Help Explain

In my work with entrepreneurs and business students, I often hear marketing strategies explained as "having social media," "having an online brand," or "advertising a lot."

These explanations make me cringe because, while they might be part of a plan, they grossly oversimplify the deeper and more complex concepts behind a truly effective marketing strategy.

In order to explain and help others understand marketing--namely the differences…

Posted on 27th Mar, 2018
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Ghana Beyond Aid; Awakening the Ghanaian Entrepreneur

There’s a day in the not too distant future when Ghana would go beyond aid. There is a day when Ghana would boast of true independence and self-reliance because we can truly manage our own affairs. There is a day soon to come when we would not only be capable of meeting our needs with our own resources but extending our hand to meeting global needs as…

Posted on 23rd Mar, 2018
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Don't Just Start a Business, Solve a Problem

As long as consumers have problems, they will always search for solutions. People will always look for better, faster and smarter ways to accomplish everyday tasks. And fortunately for entrepreneurs, there are still lots of rooms for improvements in existing products. That said, the biggest issue for most founders is finding these painful problems and matching them with the best solutions possible.

Here…

Posted on 7th Mar, 2018
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5 Reasons to Start a Business In Your 20s and 30s

Almost all of us think about starting a business at some point. The thought enters our minds when we come up with an ingenious way to stop an ice cream cone from dripping. Or we get a job and realize we want more control over our work. Or we hear about the multi-billionaires of the world and start fantasizing about making our…

Posted on 20th Jan, 2018
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7 Dreadful Marketing Mistakes to Avoid in 2018, by Reshu Rathi

The marketing landscape is more diverse than ever before, with marketing strategies spanning multiple channels. To stay relevant, you must conduct marketing audits from time to time. With so many tasks to execute, you might be walking a fine line and making a few (or several) blunders.

At Betaout, we've learned that these mistakes can cost you time and money you don't have…

Posted on 20th Jan, 2018
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How to Build a Booming Team of Satisfied, Motivated Employees, by Chris Byers

Employee retention is a key topic of discussion in the business world. Why? Because a company’s long-term success depends on hard work and dedication from its workforce.

Developing processes, programs and solutions -- including a stellar human resources team -- to keep good employees on board should be a top priority for business leaders. The more a company can keep high-performing employees in their…

Posted on 20th Jan, 2018
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7 Public Speaking Fundamentals Entrepreneurs Must Master, by Jason DeMers

Public speaking is often associated with a kind of grandiosity, as if you need to be a guest of honor at a formal event, to employ what we think of as “public speaking skills.” In reality, though, public speaking skills are used all the time, in multiple contexts. As an entrepreneur, you’ll be tapping into many of those contexts.

For example, you’ll be giving presentations to 

Posted on 20th Jan, 2018
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